searchengineman

Possible the most entertaining Sales Pitch- By John Mendoza. (Just read it) – I don’t run a multi-million dollar company

Delicious/searchengineman

Did you know that the original meaning of oxymoron was “pointedly foolish”? The word’s roots are Greek: oxys “sharp” and moros “stupid”. In search engine marketing, Competitive intelligence is an oxymoron. Competitive intelligence is a strategic game. Once you start playing that game you risk losing all your advantage by sharing what you do. We like to say there are no secrets in search engine optimization. You have your on page stuff and your off page stuff and then there is the search engine guidelines stuff. But the truth is that analysis is the most important part of search engine optimization. That has always been the case and that will always be the case. Nonetheless, I have to do most competitive intelligence in my head. The tools just don’t exist to do it the way I would want to do it. So here is what I would like to see in a truly functional, useful, helpful competitive intelligence dashboard. Feel free to build one for me. Start With a Website I want to see a small snapshot analysis of a the primary Website that I am using competitive analysis to protect and promote. I want to know the following things [...]

SEO Theory

Delicious/searchengineman

SEO tools are the much beloved First Children of the search engine optimization industry. It’s hard to find someone who doesn’t have a favorite tool, a list of favorite tools, or who doesn’t have some anecdote about some SEO tool. Sooner or later everyone tries one or more tools. Many people fall in love with them. We turn to tools to save time, money, and frustration. Every tool vendor tells you they are solving a problem and giving you a critical advantage. Every tool tutorial is trying to sell you something. It’s the tutorials, reviews, and recommendations you have to be most skeptical about because people who write them are often looking for links, leads, or commissions. I can’t give you an unbiased review of SEO tools. I have enjoyed using some and I have often said that I think most suck. So here, instead, is my checklist of types of tools and what you should expect of them. What I hope you take away from this post is an innate sense of sketpicism. Just because 100 people write “Great post! I love this tool!” doesn’t mean they know what they are talking about. All the endorsements in the world [...]

SEO Theory

Delicious/searchengineman

Not sure who would use this..but interesting to know

Delicious/searchengineman

Delicious/searchengineman

Delicious/searchengineman

Gmail Add in

Delicious/searchengineman

Yes, robots can click on ads. Crawlers have been fetching Javascript files at least as far back as 2004, possibly earlier. I first documented a crawler fetching Javascript from one of my servers in 2004. Google and Bing and other crawler operators have been working to fully render Web pages for years; this research and development entails the necessary execution of Javascript. As recently (or as long ago) as April 25, 2012 Google’s Matt Cutts confirmed that Google has the ability to “actually process some of the Javascript…especially people use Javascript to help with navigation ….” In March 2012, Matt specifically asked people to stop blocking Googlebot from Javascript (and this was not the first time he made the request): Back when people were using Yahoo! Site Explorer to review backlink profiles, many if not most SEOs seemed unaware (despite my numerous attempts to point this out) that many of the links reported by that tool were transient links embedded in Javascript (for example, I found many AdSense links in Yahoo! Site Explorer link reports). Rogue crawlers coming out of the Amazon Web Services network sometimes also execute Javascript. You can easily determine this for yourself (if you receive many [...]

SEO Theory