Managing The Bounds Of Profitability: iCPA & iCPC
May 10th, 2013
You are offered a position with a great company that pays well, has a fantastic health plan, incredible bonuses and personal time options, and it’s conveniently located close to home so you don’t have to suffer through long commutes in crowded traffic. The only catch is that you have to promote a Website without links. In fact, you are expected to bring in 1,000,000+ visitors a month without using links. “Links” is defined as “any hypertext link that would normally be used by a search engine to find and rank content within its index for one or more queries.” Do you take the job? A Strategy Uses All Necessary Resources I define link building as the practice of placing links yourself that point to whatever Website you are promoting. Hence, writing “link bait” articles is not link building because all the links that the articles attract are placed by other people. If you’re going to talk about link building strategies for 2013 then you need to leave out all passive linking acquisition ideas, because that is not “link building”. Furthermore, you need to present strategic advice, not bland space-wasting generalizations. A common flaw among SEO bloggers’ “link strategy” articles is [...]
Microformats for Twitter.
Microformats for Twitter.
Micro Formats for Google+
Micro Formats for Google+
Someone once told me that venture capitalists don’t want to invest in traditional SEO agencies because “SEO doesn’t scale”. If The Wall Street Journal is to be believed, 3 out of 4 start ups (companies seeking venture capital at some point) fail. In a follow-up to the WSJ article